Our history
We have always been a family business. Nelson Wendt Alimentos started the rice processing in 1964, aiming to deliver a great product to the consumers. The rice we produce fills the plates of thousands of people every day. We believe in real care. As in a family. That is something that is present in all stages of our production.
At the age of 21, the young Nelson Wendt begins to process rice in a small mill in the city of Pelotas, in Rio Grande do Sul state, together with his father, Mr. Alfredo Wendt.
The first subsidiary of the company is built, also in the city of Pelotas / RS. With this new structure, exclusively designed for the production of parboiled rice, the production capacity tripled.
“Emoções” brand is created, focusing on Brazilian’s Northeast market. It is initially commercialized in the state capitals: Recife (Pernambuco) and Maceió (Alagoas).
It is inaugurated the first industrial subsidiary in Northeast Brazil: in Recife, Pernambuco.
Nelson Wendt Alimentos receives its first popular award. Emoções is recognized as the most remembered rice brand by the consumers in Recife, Pernambuco.
Nelson Wendt’s parboiled rice exports begin. Today, the company exports to South, Central and North America, Africa and Europe.
Both industries in Pelotas now have renewable energy. As a result, the company received a certification by the Brazilian GHG Protocol Program.
Emoções (Emotions) is recognized as the most remembered brand in Salvador, Bahia. Currently, the company has already received more than 10 awards, in several regions of Brazil.
The brand Emoções (Emotions) wins, for the seventh consecutive time, the 1st place in consumption and preference in "Marcas Que Eu Gosto" survey, carried out by Folha de Pernambuco newspaper. Since 2016, the brand has been recognized for the quality offered to the consumers.
Find out more about us
We invite you to discover more about our production. Check how the care in all production stages makes it possible to guarantee a high quality product.
International distribution
After over 10 years of experience in exports, selling our rice to South, Central and North America, Africa, Europe and the Middle East, we are able to serve our international clients in the most diverse ways, always with a high quality product, HACCP Certified.
A chain of care
We are proud to be involved in 100% of the chain of the rice we export: since its harvest in southern Brazil, through processing, packaging and distribution. All with great carefulness, to guarantee a safe and very tasty product, as our clients deserve.
Become our partner
As a family business, we understand the importance of strong relationships, which convey security to everyone involved. We guarantee agility and the desire to serve you in the best possible way, always.